A New Look for UMACHA

We are excited to share a UMACHA brand refresh project. Our new identity conveys our expertise in a clean, simple, approachable way - representing our team and services with a bright new icon, fresh colors, website updates and brand messages.

The UMACHA team offers expertise and wisdom mixed with friendly support. We actively listen to our members and respond with resources and information to help find solutions. We genuinely care about the success of our members and clients in the electronic payments industry. We’re excited to show off the new design elements that bring our brand to life!
 

Our Logo:
 

The elements of the new UMACHA logo convey the image of having an answer key in your back pocket. The abstract icon looks a little like the end of a key to some, a little like a lock to others and a little like a pocket. It perfectly captures our brand character.

Key Messages:

Who We Are: 
Your Partner in Understanding Electronic Payments

What We Do:
Sharing Knowledge. Creating Peace of Mind.

These messages are prominently displayed on our updated website homepage plus signage, collateral and digital elements moving forward. 

Share our message!
Please join me in sharing our new elements and messaging by following and sharing UMACHA through our social media channels throughout the year! 

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